Prev aims to be a pioneering brand leading the plant-based movement with a firm belief in the unnecessary use of animal materials in today's world. Born from this conviction, Prev meticulously crafts products solely from plant-based materials, symbolizing a fusion of "Plant" and "Revolution," which form the two pillars of its name.
In this era of the plant revolution, Prev is spearheading a new chapter for the fashion industry by redefining material choices and advocating for animal welfare, human health, and environmental sustainability. Each meticulously hand-crafted product showcases the endless possibilities of plant-based alternatives, reflecting Prev’s commitment to transformative, ethical fashion practices.
Prev’s ethos centers on compassion, ethical consciousness, and inclusivity. It proudly embraces cruelty-free practices, ensuring no animals are harmed throughout its production process. Additionally, it challenges old societal norms by adopting a non-binary approach to sizing and celebrating the diversity of individuals, emphasizing that true beauty transcends conventional standards. In this movement towards a compassionate, sustainable fashion future, Prev strives to be more than just a brand but a driving force for positive change.
DESIGN
Prev ardently believes that true style transcends fleeting trends, and its objective is to create products that stand as enduring expressions of elegance and sophistication. By prioritizing quality materials, attention to detail, and versatile styles, the brand aims to craft pieces that remain relevant and chic across seasons and occasions. This vision also encompasses an ethos of sustainability that encourages conscious consumption by producing products that stand the test of time, thus reducing waste and promoting a more sustainable fashion environment.
It seeks to break down the traditional boundaries of clothing by offering versatile, inclusive designs that rise above gender norms, celebrating individuality and diversity, free from the constraints of societal expectations. Its garments are designed to be accessible to most, regardless of gender, fostering inclusivity and empowerment. Embracing fluidity in style, each piece is effortlessly adaptable, allowing individuals to express themselves authentically without limitations.
Prev takes care that its materials are respectful to nature and animals, innovative, high quality, and long-lasting, and it strives to be a pioneer in this regard. It acknowledges that in a world with limited resources, innovation, different perspectives, and creative ideas are needed to meet demand. The possibilities of sustainable and ethical material innovation are endless, and Prev pursues and encourages them.
Its products are created to bring years of joy and value to their owners. Before launching, a new Prev product undergoes rigorous testing to ensure it meets its demanding quality standards.
From the sourcing of cruelty-free materials to manufacturing processes devoid of animal by-products, Prev’s focus remains resolutely on creating stylish, durable, and high-quality products without compromising animal welfare. In this way, Prev demonstrates that timeless quality, stylish design, and ethical manufacturing practices can coexist harmoniously.
PEOPLE BEHIND
As a group of young, environmentally and animal rights-conscious individuals motivated by innovation, creativity, and sustainable solutions, Prev takes meaningful steps to ensure that its work environment and mission align with its products. From providing a safe and non-discriminatory environment to building strong relationships, it strives to continuously improve in the workplace, reflecting the spirit of teamwork.
The brand values the combination of young minds and experienced hands. Therefore, the average age of its team is 26.
Since it does not believe in gender binary, inclusion of LGBTQIA+ individuals is essential. With the disadvantage faced by female employees in society in Türkiye, positive discrimination is embraced, keeping the number of female employees above 60 percent of the company structure.
ARCHIVE SALE
For Prev, sustainability includes the decisions made after production; how to deal with the unexpected, how to value what's already here, and how to redefine the criteria of what makes a design worthy. Archive Sale is made up of new pieces that were crafted with the same high production standards as everything else, just not in the exact version originally planned. They’re the outcome of little production mix-ups: a color produced slightly different than initially ordered, a version made before a design update, or a detail that no longer exists in new versions.
Choosing to release these pieces is not a “shelf cleaning”, but a conscious statement. In Prev, they are considered as alternate editions. They're still Prev: thoughtfully designed, ethically made, and fully wearable. Discarding well-made items due to minor variations would go against everything believed in. Keeping them in circulation means honoring the resources, labor, and care already invested, and refusing the waste that the fashion industry too often accepts as normal. By choosing from the Archive, you're choosing to support thoughtful production, reduce unnecessary waste, and wear pieces that carry a story of intention.
SUSTAINABILITY GOALS
B-CORP CERTIFICATION
Prev is fully committed to the rigorous pursuit of B-Corp certification by 2025, actively engaging in dedicated efforts to align its practices with the high ethical, social, and environmental benchmarks set by B-Corp. This commitment drives the brand to implement sustainable initiatives, ethical business practices, and community-focused strategies, positioning it to achieve this respected certification while ensuring that its operations positively contribute to a more conscious and sustainable future.
Social Projects
Prev’s mission extends beyond creating stylish and sustainable clothing; it encompasses a deep commitment to social responsibility through impactful initiatives. The brand is dedicated to expanding its involvement in social projects, aiming to uplift and support communities in need. Through these endeavors, it seeks to use its platform to effect positive change, advocating for causes that resonate with its values of inclusivity, empowerment, and social justice, leaving a lasting and meaningful impact on the communities it touches. In addition, Prev donates products that cannot be sold or are defective but still usable to charity associations, bringing them together with those in need.
Upcycling and Second Hand
Prev is deeply committed to reducing environmental impact by incorporating upcycled materials into its designs and championing second-hand fashion as a viable and stylish choice. The brand also encourages the adoption of second-hand fashion by promoting the reuse and redesign of garments and advocating for a circular fashion economy that minimizes waste. Instead of disposing of products that are unsaleable, used in collection shootings, or produced incorrectly, these items are reserved to be reunited with the community at more affordable prices through the event called Sample Sale.
Better Logistics
Prev is steadfastly focused on enhancing its logistics and warehouse stock management systems, all aimed at significantly mitigating the carbon footprint associated with its shipping procedures. By optimizing logistical operations and revamping warehouse stock management, the brand proactively streamlines processes to reduce waste, minimize unnecessary transportation, and maximize efficiency throughout its supply chain. Through these concerted efforts, Prev remains dedicated to not only lessening its environmental impact but also fostering a more sustainable approach to shipping that aligns with its commitment to environmental stewardship and responsible business practices.
Ecodesign and Durability
Prev’s unwavering commitment remains steadfast in its pursuit to consistently deliver enduring, high-quality products that undergo meticulous and rigorous testing procedures. This is why the brand intends to invest even more in stringent quality control measures and comprehensive testing protocols throughout the product development lifecycle. By steadfastly adhering to these rigorous testing procedures, Prev prioritizes not only the satisfaction of its customers but also the assurance that every product leaving its facilities embodies its unwavering dedication to exceptional quality and longevity.
TRANSPARENCY
Transparency is not merely a choice but an unwavering commitment that guides Prev’s ethos. Internally, it prioritizes open communication, fostering an environment where information flows freely, enabling collaboration and informed decision-making at every level. Externally, the brand pledges to provide clarity and honesty, ensuring that customers, stakeholders, and the wider community have access to comprehensive and truthful information about its products, operations, and practices.